AEM 6991

MPS Capstone Project I

Prof. Ariel Ortiz-Bobea

8 · Research designs I

Wednesday, October 14, 2026

Cornell University

Motivation

  • A research design is the plan for which units you compare, such as customers or regions, and where the variation in their treatment comes from.
  • Comparing veterans’ earnings with non-veterans’ earnings is a poor design. The two groups differed before anyone served.
  • The identification strategy is the argument that the variation a design uses is as good as random.

Angrist and Krueger (1999), Empirical Strategies in Labor Economics, Handbook of Labor Economics 3, 1277–1366.

Terms used in every design

  • The treatment is the cause we study, such as an email or military service. The units are who may receive it.
  • Each unit has two potential outcomes, one with the treatment and one without. We observe only one of them.
  • The average treatment effect is the average difference between the two potential outcomes.
  • A confounder affects both who is treated and the outcome.
  • A covariate is a characteristic measured before treatment, such as age or past earnings.
  • In a causal graph, an arrow runs from a cause to its effect.

The estimator and the design do different jobs

  • An estimator turns data into an estimate, such as a difference in means or ordinary least squares (OLS).
  • The design picks the comparison group. The estimator works with the group it is given.
  • In the 1970s the National Supported Work program offered disadvantaged workers a job, decided at random. Those not chosen formed the control group.
  • LaLonde (1986) swapped the random controls for men from two national surveys. Would standard estimators still find the experiment’s answer?

LaLonde (1986), Evaluating the Econometric Evaluations of Training Programs with Experimental Data, American Economic Review 76, 604–620.

No estimator rescued the survey comparisons

Comparison group for the 297 trainees Difference in means OLS with every observed covariate
425 men assigned at random to the control group +$886 not needed
2,493 men from the Panel Study of Income Dynamics, a national household survey −$15,578 −$1,228
15,992 men from the Current Population Survey, a national labour survey −$8,870 −$805
  • The randomized comparison is the benchmark. It needs no covariates.
  • Across all of LaLonde’s specifications, the survey comparisons ranged from −$15,578 to +$1,714, against the experiment’s +$886.
  • Each design today tries to reproduce the randomized comparison in the first row.

LaLonde (1986), Table 5: male participants, effects on 1978 earnings in 1982 dollars.

Outline

  1. Randomized experiments. A coin assigns the treatment. eBay switched off its Google ads in 68 of 210 US market areas, picked by a randomized draw.
  2. Instrumental variables. Something as good as random pushes some units into the treatment and affects the outcome only through it. The Vietnam-era draft lottery pushed some men into the army.
  3. Regression discontinuity. Units just above and just below a cutoff are alike but treated differently. Yelp shows an average rating of 3.74 as 3½ stars and 3.76 as 4.
  4. Matching a design to a question. Seven published studies each pose a question in the setting their authors faced.

1. Randomized experiments

eBay switched off its search ads in some regions

  • eBay paid Google for ads on searches that do not name eBay, such as “used gibson les paul”.
  • Shoppers already headed to eBay also clicked its ads, so a regression implied the ads returned above 4,100%.
  • eBay could not randomize searchers, but Google let it switch ads off by market area.
  • For 60 days it switched them off in 68 of 210 areas, picked by a randomized draw.
  • The same return formula then gave −63%: each ad dollar brought back about 37 cents.

Blake, Nosko and Tadelis (2015), Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment, Econometrica 83, 155–174.

A coin alone decides who is treated

  • A firm picks which customers to email to raise renewals. Something unobserved, U, such as loyalty, drives both who is emailed and who renews.
  • Randomization lets a coin alone decide who is emailed, whatever U is.
  • The email is then independent of both potential outcomes, by construction.
  • The difference in means estimates the average treatment effect, with no assumption about U.

Randomizing the email recovers its effect

  • In this simulation the email adds 2 points to each customer’s chance of renewing.
  • Targeting emails the 600 of 2,000 most likely to renew. Across 1,000 samples its estimates centre on 44.5 points.
  • Randomization draws the 600 by lot. The estimates average 1.9, close to the true 2.0.
  • The standard error (SE) estimates, from one sample, how much the estimate varies across samples. Here it is 2.4 points, as the 1,000 draws confirm.

The unit of randomization

  • The unit of randomization is what the coin assigns, such as a customer, a store or a region.
  • The email test assigned customers. eBay’s ad test assigned market areas.
  • Interference means one unit’s treatment changes another unit’s outcome.
  • The control group then no longer shows what would happen without the treatment.
  • Interference is likely when treated and control units compete for the same goods or customers.

A reminder email moved sales between bidders

  • In 2013 eBay emailed a random half of 4.9 million bidders a reminder six hours before their auctions ended.
  • It wanted to know whether the reminder raises auction sales.
  • Emailed bidders spent 0.74% more, which looked like a success.
  • But both groups bid in the same auctions. Each auction an emailed bidder won, a control bidder lost.
  • Auctions with a larger share of emailed bidders sold no more than auctions with a smaller share.
  • Solution: randomize whole auctions or markets, so treated and control units do not compete.

Blake and Coey (2014), Why Marketplace Experimentation Is Harder Than It Seems: The Role of Test-Control Interference, EC ’14, 567–582.

More arms mean less power for each comparison

  • An arm is one group in a test, such as one checkout page. The control is an arm too.
  • Power is the chance a test detects a real effect. The minimum detectable effect (MDE) is the smallest true effect detected 80% of the time.
  • Each arm splits the sample. With 10,000 visitors buying at 5%, the MDE is 1.3 points with two arms, 2.0 with five and 2.9 with ten.
  • Each arm also adds a comparison. With nine new arms and no real effect, at least one looks significant in about 28% of experiments.
  • Solution: before adding an arm, check that each comparison’s MDE stays below the smallest lift worth acting on.

Checking balance after randomization

  • A balance check compares the arms’ covariates, which differ only by chance under randomization.
  • Tested one at a time at 5%, at least one of 20 covariates is significant in 63% of fair randomizations.
  • A joint F test asks whether all 20 differences are zero at once. It rejects only 5% of the time.
  • Solution: report the joint test, not a count of stars, and check the assignment if it rejects strongly.

Pre-registration

  • P-hacking means trying analyses until one crosses the significance threshold.
  • Pre-registration records a study in a public registry before the outcome data exist.
  • A pre-analysis plan also fixes the outcome, the specification and the subgroups in advance.
  • In 15,992 test statistics from published randomized trials, registration alone did not reduce p-hacking. A pre-analysis plan did.
  • Solution: register with a pre-analysis plan before the first look at the outcome.

Brodeur, Cook, Hartley and Heyes (2024), Do Preregistration and Preanalysis Plans Reduce p-Hacking and Publication Bias?, Journal of Political Economy Microeconomics 2, 527–561.

Survey and choice experiments

  • A firm wants to know what a feature is worth before building it, such as a “locally sourced” label. There are no sales to study yet.
  • In a conjoint experiment, people choose between profiles whose features and prices are set at random.
  • Because price varies too, the choices put a money value on each feature: a willingness to pay.
  • Survey choices can rank features well. Where Swiss towns voted on citizenship applicants, a paired survey matched each attribute’s effect on the votes within 2 points.

Hainmueller, Hangartner and Yamamoto (2015), Validating Vignette and Conjoint Survey Experiments against Real-World Behavior, PNAS 112, 2395–2400.

Randomization does not fix a biased outcome

  • The answers are stated preferences: the respondent pays nothing for a choice.
  • Randomizing the features gives an unbiased estimate of their effect on stated choices, not on real purchases.
  • Across 29 studies that measured both, stated values were about three times actual payments. That gap is hypothetical bias.
  • If the gap differs by feature, as it may for a socially approved label, even the ranking of features is wrong.
  • Solution: make one choice real at its price, or check the survey against actual purchases.

List and Gallet (2001), What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?, Environmental and Resource Economics 20, 241–254.

Non-compliance and the intention-to-treat effect

  • Medicaid is US public health insurance for the poor. In 2008 Oregon had room for 10,000 more adults and 90,000 applicants.
  • It chose by lottery, and many of those drawn never enrolled. Non-compliance means assignment and take-up differ.
  • The intention-to-treat (ITT) effect compares those drawn with those not drawn, enrolled or not.
  • The draw raised enrollment by 26 points and hospital admissions by about 0.5. Their ratio, 2.1 points, is the effect of enrolling for those the draw moved.
  • Solution: report the ITT effect, and divide it by the rise in enrollment, as section 2 explains.

Finkelstein et al. (2012), The Oregon Health Insurance Experiment: Evidence from the First Year, Quarterly Journal of Economics 127, 1057–1106.

Three effects from the Oregon lottery

Effect How it is computed Hospital admissions
Average treatment effect Each applicant’s outcome with insurance minus without, averaged over all applicants Not estimable from the lottery alone
Intention-to-treat effect Those drawn minus those not drawn, enrolled or not About +0.5 points
Effect on those the draw moved Intention-to-treat effect divided by the 26-point rise in enrollment +2.1 points
  • The intention-to-treat effect is what offering insurance does. Most of those drawn never enrolled, which shrinks it.
  • The 2.1 points is what insurance does for applicants who enroll if drawn and not otherwise.
  • With full compliance the three effects are equal.

2. Instrumental variables

The draft lottery decided who served

  • What did military service in the Vietnam War cost veterans in later earnings?
  • Veterans differ from non-veterans in health, schooling and family, which also affect earnings.
  • From 1970 to 1972 a lottery gave each birth date a number. Men with low numbers were eligible for the draft.
  • Comparing men by lottery number, Angrist (1990) found that white veterans earned about 15% less in the early 1980s.

Angrist (1990), Lifetime Earnings and the Vietnam Era Draft Lottery: Evidence from Social Security Administrative Records, American Economic Review 80, 313–336.

Three assumptions behind an instrument

  • An instrument shifts the treatment. Here the lottery number shifts military service.
  • Relevance: low numbers raised the chance of serving. The first stage, a regression of service on the number, measures it.
  • Exclusion: the number affects earnings only through service. No statistic can confirm this.
  • Independence: the number was drawn at random, so it is unrelated to health, schooling and family up to chance.

A fuel price recovers the demand slope

  • In a simulated bike-rental market, demand and supply shift every week, so a regression of rentals on price traces neither curve.
  • Expensive fuel raises the cost of the vans that move the bikes. It shifts supply only, so it is the instrument.
  • The instrumental-variables (IV) estimate divides the reduced form, rentals regressed on fuel, by the first stage, price regressed on fuel.
  • IV centres on the true slope −2 and OLS on −1. The first-stage F, about 51, measures fuel’s pull on price.

Five instruments and their exclusion restrictions

Instrument Treatment Outcome Exclusion restriction
Draft lottery number Military service Earnings The number affects earnings only through service
Distance to a college Years of schooling Wages Growing up near a college affects wages only through schooling
Oregon’s Medicaid lottery Health insurance Hospital use, unpaid bills Being drawn matters only through enrolling
Rainfall in African countries Economic growth Civil conflict Rain affects conflict only through economic growth
An app coupon sent at random (hypothetical) Using the app Spending The coupon changes spending only through app use
  • Three rows are random draws: each is an experiment for the draw and an instrument for the treatment it pushes.
  • No statistic can confirm the last column. It has to be argued.

Miguel, Satyanath and Sergenti (2004), Economic Shocks and Civil Conflict: An Instrumental Variables Approach, Journal of Political Economy 112, 725–753.

No statistic confirms the exclusion restriction

  • If fuel also draws commuters to bikes, IV centres on −1, not −2, and the F rises to 114.
  • Exclusion can be refuted but never confirmed. Where the instrument cannot move the treatment, it must not move the outcome.
  • Below Indian dams, farm income does not depend on rain, yet rain still predicted riots there.
  • Solution: argue the restriction, run that placebo test, and report how a small direct effect would move the estimate.

Sarsons (2015), Rainfall and Conflict: A Cautionary Tale, Journal of Development Economics 115, 62–72.

Weak instruments

  • A weak instrument barely moves the treatment. On the left, fuel barely moves price when the instrument is very weak.
  • As it weakens, the IV estimates spread out and their median drifts toward the OLS estimate.
  • The usual 95% interval misses the true slope in 6% of samples when F is 42 and 21% when F is 1.6.
  • Solution: report the first-stage F. Below 104.7, use larger critical values than 1.96.

Lee, McCrary, Moreira and Porter (2022), Valid t-Ratio Inference for IV, American Economic Review 112, 3260–3290.

Who the IV estimate is about

  • The compliers are the units whose treatment the instrument changes.
  • Monotonicity assumes nobody does the opposite of what the instrument pushes. No man served only because he drew a high number.
  • Then the IV estimate is the local average treatment effect (LATE), the average effect for compliers.
  • The draft’s compliers served only because a low number made them eligible. A coupon’s compliers adopt the app only with the coupon.
  • Report the first stage, the reduced form, the exclusion argument and the share of compliers.

Imbens and Angrist (1994), Identification and Estimation of Local Average Treatment Effects, Econometrica 62, 467–475.

3. Regression discontinuity

Yelp rounds ratings to half stars

  • Does a higher rating raise a restaurant’s demand?
  • Better restaurants earn both better ratings and more customers.
  • Yelp rounds each restaurant’s average review score to the nearest half star.
  • A 3.74 shows 3½ stars and a 3.76 shows 4. The design assumes such restaurants are alike.
  • An extra half star made a restaurant’s reservations sell out 19 percentage points (49%) more often.
3.5 3.75 4.0 Average of the reviews (running variable) displayed as 3½ stars displayed as 4 stars 3.74 3.76

Anderson and Magruder (2012), Learning from the Crowd: Regression Discontinuity Estimates of the Effects of an Online Review Database, Economic Journal 122, 957–989.

Treatment jumps at the cutoff and nothing else does

  • In a regression discontinuity (RD), a unit is treated when its score, the running variable, passes a cutoff.
  • Here the firm emails everyone whose predicted chance of renewing is at or above a cutoff. U drives that score and renewal.
  • Continuity assumes average renewal, with or without the email, changes smoothly with the score at the cutoff.
  • The jump in renewal at the cutoff is then the effect for customers at the cutoff.

Local linear fits on each side estimate the jump

  • The bandwidth is how far from the cutoff the data are used. Lines fit on each side give the jump.
  • Units near the cutoff are more alike, so a narrow bandwidth has less bias but fewer units and a larger standard error.
  • A bandwidth picked by hand lets the analyst choose the result.
  • Solution: let the data choose the bandwidth, and widen the interval for the remaining bias.

Calonico, Cattaneo and Titiunik (2014), Robust Nonparametric Confidence Intervals for Regression-Discontinuity Designs, Econometrica 82, 2295–2326.

Manipulation of the running variable

  • Manipulation means units, or someone acting for them, move scores across the cutoff.
  • Suppose sales reps raise the scores of likely renewers just below the cutoff. The estimate rises to 11 percentage points, against a true effect of 2.
  • French labour rules tighten at 50 employees, so firms stop at 49. Firms on each side of 50 differ.
  • Solution: run a density test for a jump in the number of units at the cutoff, and check covariates.

Garicano, Lelarge and Van Reenen (2016), Firm Size Distortions and the Productivity Distribution: Evidence from France, American Economic Review 106, 3439–3479.

Fuzzy discontinuity

  • In a sharp design, such as Yelp’s, crossing the cutoff decides the treatment. In a fuzzy design it shifts the treatment only partly.
  • The fuzzy estimate divides the jump in the outcome by the jump in the treatment, as IV does.
  • Banks raise credit limits at cutoffs in the FICO score, the credit score most US lenders use. Crossing one raises the average limit, not every borrower’s.
  • One study covers 743 such cutoffs and 8.5 million cards.
  • Within a year, borrowers below a score of 660 borrowed 59 cents of each extra dollar of limit. Above 740 they borrowed almost none.

Agarwal, Chomsisengphet, Mahoney and Stroebel (2018), Do Banks Pass Through Credit Expansions to Consumers Who Want to Borrow?, Quarterly Journal of Economics 133, 129–190.

Who the RD estimate is about

  • The estimate is the effect for units at the cutoff. Extending it to units far from the cutoff needs assumptions the data cannot check.
  • For Yelp that is restaurants near a rounding threshold. For credit cards it is borrowers near each score cutoff.
  • Report a plot of the outcome against the running variable, the bandwidth, the density test, the covariate checks and the sample size near the cutoff.

Lee and Lemieux (2010), Regression Discontinuity Designs in Economics, Journal of Economic Literature 48, 281–355.

Three designs

Design Variation used Assumption Tests that could reject it The estimate is for Done well
1 Randomized experiment A coin The coin alone decides; no interference; a true outcome Joint balance test; real-outcome check The population randomized eBay’s 210 market areas
2 Instrumental variables The part of treatment the instrument moves Relevance, exclusion, independence, monotonicity First-stage F, placebo tests Compliers The draft lottery
3 Regression discontinuity Units just above and below a cutoff Continuity at the cutoff Density test, covariate jumps Units at the cutoff Yelp’s half stars
  • In 21,000 test statistics from economics journals, p-hacking shows most in IV studies and least in experiments and discontinuity designs.
  • Your proposal’s identification section fills in each column for its design.

Brodeur, Cook and Heyes (2020), Methods Matter: p-Hacking and Publication Bias in Causal Analysis in Economics, American Economic Review 110, 3634–3660.

4. Matching a design to a question

Does treating children for worms keep them in school?

  • In 1998 a nonprofit in western Kenya planned free deworming for 75 primary schools. It could not afford to treat them all at once.
  • Worms spread through soil contaminated by infected children.
  • Which design could identify the effect, and what would it assume?
  • What the authors did: assigned schools, by alphabetical rotation within zones, to three groups of 25 starting in 1998, 1999 and 2001.
  • School participation rose 7.5 points in treated schools. Assigning children within schools would have missed the gains of untreated classmates.

Miguel and Kremer (2004), Worms: Identifying Impacts on Education and Health in the Presence of Treatment Externalities, Econometrica 72, 159–217.

How much does the look of a loan offer matter next to its price?

  • In 2003 a South African lender mailed loan offers to 53,194 former clients, to learn what brought them back.
  • Each letter carried an interest rate, a deadline, and design features such as a photo.
  • Which design could identify the effect, and what would it assume?
  • What the authors did: the rate, the deadline and eight design features were each randomized, independently, on every letter.
  • A woman’s photo instead of a man’s raised demand about as much as a 25% rate cut.

Bertrand, Karlan, Mullainathan, Shafir and Zinman (2010), What’s Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment, Quarterly Journal of Economics 125, 263–305.

Does a third child reduce how much mothers work?

  • In US census data, mothers of three children work less than mothers of two.
  • Women who want large families may also prefer to work less, which confounds the comparison.
  • The 1980 and 1990 censuses record each mother’s children and her work.
  • Which design could identify the effect, and what would it assume?
  • What the authors did: the instrument was whether the first two children had the same sex. It raised the chance of a third by 6 points.
  • By IV, a third child cut compliers’ work by 5.7 weeks a year. OLS gave 9.0 weeks.

Angrist and Evans (1998), Children and Their Parents’ Labor Supply: Evidence from Exogenous Variation in Family Size, American Economic Review 88, 450–477.

How sensitive are fish buyers to price?

  • At New York’s Fulton Fish Market, dealers sell fresh whiting to shops and restaurants at unposted prices.
  • Supply and demand both shift from day to day, so price and quantity alone do not trace out demand.
  • One dealer’s records cover 111 trading days in 1991 and 1992.
  • Which design could identify the effect, and what would it assume?
  • What the authors did: stormy weather at sea cut the catch and raised the price. Weather at sea was the instrument.
  • By IV, a 10% price rise cut quantity by about 10%. OLS gave about 5%.

Angrist, Graddy and Imbens (2000), The Interpretation of Instrumental Variables Estimators in Simultaneous Equations Models with an Application to the Demand for Fish, Review of Economic Studies 67, 499–527.

Does drinking raise death rates among young adults?

  • Young adults who drink more die more often, but risk-takers also drink more.
  • In the United States, buying alcohol becomes legal on the 21st birthday.
  • US death records give the exact dates of birth and death for every death from 1997 to 2004.
  • Which design could identify the effect, and what would it assume?
  • What the authors did: compared people just before and just after their 21st birthday. Days spent drinking rose about 21% at 21.
  • Deaths jumped about 9%, mostly from motor vehicle accidents, suicides and alcohol-related causes.

Carpenter and Dobkin (2009), The Effect of Alcohol Consumption on Mortality: Regression Discontinuity Evidence from the Minimum Drinking Age, American Economic Journal: Applied Economics 1, 164–182.

Do decades of polluted air shorten lives?

  • From the 1950s, China gave free heating coal only north of the Huai River.
  • The river lies near where January averages 0°C. Coal boilers heat homes to the north.
  • Death records by cause cover 145 sites from 1991 to 2000.
  • Which design could identify the effect, and what would it assume?
  • What the authors did: fit one cubic curve in latitude with a jump at the river. Particle pollution was 55% higher to the north.
  • Life expectancy was 5.5 years lower to the north. A 2017 study with local linear fits found 3.1 years.

Chen, Ebenstein, Greenstone and Li (2013), Evidence on the Impact of Sustained Exposure to Air Pollution on Life Expectancy from China’s Huai River Policy, PNAS 110, 12936–12941.

Did mobile phones raise fishermen’s profits?

  • Fishermen in Kerala, India, could reach one beach market a day and saw no other prices. Some days they dumped unsold fish.
  • Mobile service reached three coastal regions in 1997, 1998 and 2000. A survey tracked 15 markets weekly.
  • Which design could identify the effect, and what would it assume?
  • What the author did: compared each region’s change after service arrived with the change in the other regions, next week’s difference-in-differences.
  • Price gaps between markets shrank sharply, waste fell from 5–8% of the catch to zero, and profits rose 8%.

Jensen (2007), The Digital Provide: Information (Technology), Market Performance, and Welfare in the South Indian Fisheries Sector, Quarterly Journal of Economics 122, 879–924.

Can your project use one of these designs?

  • What experiment would answer your question if you could run it?
  • Can you assign the treatment to some units at random, even in a small pilot?
  • Did something as good as random move the treatment, with no other path to the outcome?
  • Does a score crossing a cutoff decide who is treated?
  • If none applies, next week’s designs use a change in treatment over time.